About Us

Atlanta Merch Co. was started in 2018 with a simple frustration.

I spent years running an incubator for entrepreneurs. I watched smart people with great products pour money into branded merch that nobody wanted, nobody wore, and nobody remembered. It wasn't a budget problem. It was a strategy problem.

So I built the company I wished existed.

Since then, Atlanta Merch Co. has worked with some of the city's most recognizable organizations including Emory Healthcare, Northside Hospital, the Cobb Chamber of Commerce, Koch Foods, Liquibox, Pita Mediterranean Street Food, Crisp and more.

We're not a website you order from and hope for the best. We're a team based out of Midtown Atlanta. Our apparel is stocked and printed in Norcross. Our kitting and fulfillment is out of Austell. When something needs our attention, we're down the road, not across the country.

That also means faster turnaround, tighter quality control, and a team that's accountable to the same city you're building your brand in.

— Shlok Shah, Founder